If you use Adsense, remember back a week or two to when you had to agree to the new TOS? How carefully did you read it? Did you realize that when you agreed to the new Terms of Service, you agreed to have a privacy policy statement on whatever site you use Adsense on?

I don’t know how carefully they are going to be policing this, but if you use Adsense, I would definitely be implementing your Privacy Policy Statement now!

Essentially, you want to be letting your site visitors know that you use technology such as cookies, log files and web beacons on your site in order to serve up the most targeted advertising. You also need to inform your visitors that they have the ability to disable these cookies.

I found a ready-made Privacy Policy that you can use with just a few simple modifications to make it fit your needs. Very useful!

I would definitely get this done – it’s quite easy!