How’s this for insurance marketing…
Have you bought a cell phone lately? It can be a stressful experience. When you are almost finished they levy the insurance question on you. If you are buying an iPhone, BlackBerry or Palm Pres, it makes sense to consider insurance. Be careful though, and ask questions.
There are other companies like Safeware, SquareTrade and Best Buy that offer insurance and warranty policies independently. In addition, some home and auto insurance companies let customers add smartphones to existing policies.
Search your insurance options first and read the terms and conditions of the insurance policy through the carrier. Don’t just sign papers…ask questions and then make the most prudent decision for your situation.