Quirky Wine Labels Make Drinkers Think

No, not a multivitamin, but how about a brain-teaser wine bottle?

Jerry Prial founded the Gerard Wine Company. He picked the name Debauchery as an antidote to the wine world’s “mysterious and intimidating” ambiance. The wine is a combination of cabernet sauvignon and zinfandel. The wines are opposites but they complement each other well.

The labels also have a display of winemaking formulas. This approach has met with a enthusiastic reception by consumers.

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