According to information found here: http://www.broadband-expert.co.uk/, the booming sales of smart phones is leading to mobile broadband sales showing significant decreases–as much as 40 percent over the past 18 months.
Another factor affecting this slow-down is that mobile broadband technology is not performing to the desired and promised expectations. According to Rob Webber, commercial director of Broadband Expert, mobile broadband experienced quick growth at the beginning due to high expectations from consumers. Sales have since slowed, however, as consumers react with disappointment. Broadband technology has also received bad press, further affecting sales.
Another factor influencing broadband growth and sales is the expanded growth of smart phones like Apple iPhones and Blackberrys. Consumers who would ordinarily have purchased mobile broadband deals, decide instead to utilize their smart phones for internet access. Webber says he can’t see this trend changing in the near future and believes that until mobile broadband speeds are high enough that a mobile broadband device can be considered as a replacement for home broadband then sales will continue to suffer.
Perhaps 4G technology will provide the needed boost due to faster speeds. This may be what consumers need to get them to switch landline broadband services for a pay as you go mobile broadband contract.
Before selecting and contracting with a broadband mobile service provider, research your options carefully to ensure your service fits your needs and expectations. Read reviews and information compiled by Broadband Expert to learn about and compare broadband and mobile broadband packages. Factors such as contract length, cost, speed and download limits must be considered before making a final decision about service providers and Broadband Expert can help you navigate your way through this process.